You are
the storyteller of your own life, and you can create your own legend or not. –
Isabel Allende
Be so
good they can’t ignore you. – Steve Martin
If
opportunity doesn’t knock, build a door. – Milton Berle
Over the last couple of weeks, Terri’s Tuesday Tip of the
Week has been discussing “ADVERTISING” your personal brand. I discussed advertising your brand via social
media and personal appearance. Now,
let’s talk about how to advertise your “UNIQUE” personal
brand.
I've come
to believe that each of us has a personal calling that's as unique as a
fingerprint - and that the best way to succeed is to discover what you love and
then find a way to offer it to others in the form of service, working hard, and
also allowing the energy of the universe to lead you. - Oprah Winfrey
When I moved Texas, I had no interest in politics. I started attending a political group, was
appointed to serve as a liaison for the group and started attending the State
Executive Committee meetings as their liaison. Through
attending those meetings, I met someone that asked me to speak about social
media to a large group of ladies and through that presentation I was asked to
start speaking at campaign management schools.
Everything I did was volunteer and I had to pay for my
travel, etc. By doing that volunteer
work to help political candidates, I was learning, developing and advertising
my personal brand. Additionally, I was
helping candidates learn about social media and how they needed to advertise
their personal brand online.
Building a personal brand will take a lot of hard work, cost
money and take time. HOWEVER, every seed that you plant will get you
closer to your dream. And who knows where you will end up...I never expected to be in DC!
CHALLENGE: What actions can you take to advertise your unique
fingerprint in this world to help advertise your personal brand? This may include public speaking, writing
articles, mentoring, etc. You have to
determine what is best for you.
