Be who
you are and say what you feel, because those who mind don’t matter and those
who matter don’t mind. – Dr. Suess
Life
isn’t about finding yourself. Life is about creating yourself. – George
Bernhard Shaw
Last week, I started a series on creating a “personal brand”. I talked about why it is important and
provided the first letter of our B-R-A-N-D acronym, which was Be Yourself and Be Intent. This week, the letter “R” stands for “review
your values, purpose, dreams, goals, talents and passions and determine your
‘product’”.
Over the years that I have been writing Terri’s Tuesday Tip
of the Week, I have talked about personal purpose statements, vision, dreams,
dreams boards, goals, actions steps to complete your goals and various other
topics to help readers. With all of the
dreaming, data collection and research that you have already accomplished, creating
your action plan should be easy and allow you to determine your product.
Socrates
said it best, “To find yourself, think for yourself”.
Here are 5 action steps to help you determine/define your
“product”:
- Review your personal purpose statement and vision.
- Research!!! Look at people that have accomplished what you want to do. What things did they do well and what things did they do not so well? Who are your current competitors and how have they branded themselves?
- Determine what you want your personal brand to tell people. What do you want people to think of when they think of you? What words do you want to come to someone’s mind when someone says your name? What do you want your niche in your industry to be?
- Analyze how people currently see you. How big is the gap between where you currently are and where you want to be? What changes do you need to incorporate and why?
- Develop your strategic plan to create your personal brand. Include your social media image, attire, hair, verbal and non-verbal communication, etc.
When you are looking to find someone that has created a
personal brand around themselves, one author I read suggested researching
Richard Branson. When I searched the
web, Wikipedia defined him simply as an “Organization Leader”. To me, that is a great personal brand and
encompasses everything he has accomplished through the various business he has
started.
CHALLENGE: Over the next week, create time in your schedule to
do research and start your strategic plan to create your “product”. Next week, I will start talking about how to
“advertise” your product (yourself) including social media, attire, business
cards, etc.
Resources
Please note that I am
including all resources that I use for the personal branding series each week
to assist the reader in the creation of the personal brand.
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