Persuasion is often more effectual than force. - Aesop
I think the power of persuasion would be the greatest superpower
of all time. - Jenny Mollen
Most people don't have
the power of persuasion. - James Altucher
Selling is a natural skill. It's developed as a child. You may
know it as persuasion. - Jeffrey Gitomer
How do we get people to change their
way of thinking?
Oftentimes, people
will “nag” an individual by constantly talking until the other individual
finally relents and “gives in” to what the person has asked them to do. Or the individual will use coercion on another
individual by “pulling rank” or ordering others to do what they want. Neither of these ways are recommended
solutions to get people to change their way of thinking.
Then how do we
get others to buy into the idea of what we want them to do…persuasion.
According to
Merriam-Webster dictionary, persuade is “(1) to prevail on (a person) to do
something,
as by advising or urging; (2) to induce to believe by appealing to
reason or understanding; convince”.
Here is a
great fable that explains the art of persuasion:
The wind and the sun decided to have a
competition to decide once and for all who was stronger. They agreed that the
winner would be the one who could persuade a man to take off his coat. The wind
blew and blew, but the man only held on more tightly to his coat. Then the sun
shone gently down, and within minutes, the man took off his coat.
We can never get people to do what they do not want to do
so instead we have to get them to want what we want.
CHALLENGE: As
you are interacting with people, analyze conversations to discover when
individuals are trying to persuade you to their way of doing something. By analyzing our experiences, we can learn
how to implement the techniques that work to develop our persuasion skills.
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