Tuesday, December 27, 2016

Terri's Tuesday Tip of the Week - December 27th



Life is a gift.  Never forget to enjoy and bask in every moment you are in. – Unknown

Start living now. Stop saving the good china for that special occasion. Stop withholding your love until that special person materializes. Every day you are alive is a special occasion. Every minute, every breath, is a gift from God. - Mary Manin Morrissey

I hope everyone had a wonderful holiday season.  As we end 2016 and are about to embark on another wonderful year with many changes coming in 2017, I thought this was a good reminder to savor every moment because it is a gift from God. 

My brother-in-law opened the bottom drawer of my sister's bureau and lifted out a tissue-wrapped package.

"This," he said, "is not a slip.  This is lingerie."

He discarded the tissue and handed me the slip. It was exquisite; silk, handmade and trimmed with a cobweb of lace. The price tag with an astronomical figure on it was still attached.
"Jan bought this the first time we went to New York, at least 8 or 9 years ago. She never wore it.

She was saving it for a special occasion. Well, I guess this is the occasion."

He took the slip from me and put it on the bed with the other  clothes we were taking to the mortician.

His hands lingered on the soft material for a moment, then he slammed the drawer shut and turned to me.

"Don't ever save anything for a special occasion. Every day you're alive is a special occasion."

I remembered those words through the funeral and the days that followed when I helped him and my niece attend to all the sad chores that follow an unexpected death.

I thought about them on the plane returning to California from the Midwestern town where my sister's family lives.

I thought about all the things that she hadn't seen or heard or done.

I thought about the things that she had done without realizing that they were special.

I'm still thinking about his words, and they've changed my life.

I'm reading more and dusting less. I'm sitting on the deck and admiring the view without fussing about the weeds in the garden. 

I'm spending more time with my family and friends and less time in committee meetings.

Whenever possible, life should be a pattern of experience to savor, not endure. I'm trying to recognize these moments now and cherish them.

I'm not "saving" anything; we use our good china and crystal for every special event-such as losing a pound, getting the sink unstopped, the first camellia blossom.

I wear my good blazer to the market if I like it. My theory is if I look prosperous, I can shell out $28.49 for one small bag of groceries without wincing.

I'm not saving my good perfume for special parties; clerks in hardware stores and tellers in banks have noses that function as well as my party-going friends.

"Someday" and "one of these days" are losing their grip on my vocabulary. If it's worth seeing or hearing or doing, I want to see and hear and do it now.

I'm not sure what my sister would've done had she known that she wouldn't be here for the tomorrow we all take for granted. I think she would have called family members and a few close friends.

She might have called a few former friends to apologize and mend fences for past squabbles. I like to think she would have gone out for a Chinese dinner, her favorite food. I'm guessing - 

I'll never know.

It's those little things left undone that would make me angry if I knew that my hours were limited. Angry because I put off seeing good friends whom I was going to get in touch with - "someday".

Angry because I hadn't written certain letters that I intended to write - one of these days. 

Angry and sorry that I didn't tell my husband and daughter often enough how much I truly love them.

I'm trying very hard not to put off, hold back, or save anything that would add laughter and luster to our lives.  And every morning when I open my eyes, I tell myself that it is special.

Every day, every minute, every breath truly is... a gift from God.



Tuesday, December 20, 2016

Terri's Tuesday Tip of the Week - December 20th



Don’t be scared to present the real you to the world, authenticity is at the heart of success. -  unknown

Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way. – Krista Neher

Congratulations…You did it!  Over the last seven weeks, we have been on a journey to create our personal brands.  We discussed Being ourselves and Being intentional, Reviewing our values and defining our “Product”, Advertising our personal brand and Networking with our pitch/elevator speech.  Today, D stands for DO IT!!!  

Your brand is a gateway to your true work. You know you are here to do something—to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand you attract people who want the promise of your brand – which you deliver. – Dave Buck

CHALLENGE:  With the next two weeks being busy with a few final holiday parties, travel, family gatherings, take some time to think about the personal brand you developed and how you will integrate your new personal brand into your 2017 goals. 


All Resources from Personal Brand Series 

Tuesday, December 13, 2016

Terri's Tuesday Tip of the Week - December 13th




 Logic can convince, but only emotion can motivate. —Jonathan Alter, writer/columnist

Nobody counts the number of ads you run; they just remember the impression you make. —Bill Bernbach, co-founder, Doyle Dane Bernbach

Getting your product known isn’t the answer. Getting it WANTED is the answer. —Bill Bernbach, co-founder, Doyle Dane Bernbach

Advertising is fundamentally persuasion, and persuasion happens to be not a science, but an art. —Bill Bernbach, co-founder, Doyle Dane Bernbach

Terri’s Tuesday Tip of the Week is on the “N” in B-R-A-N-D and it stands for “NETWORK”.  In July, there were three weeks spent discussing the benefits of networking, tips for networking and a discussion on conversation topics during network events.  Check out the blog to view those posts.        
For the “N”, I want to discuss a different aspect.  Over the last three weeks, I have been discussing “advertising” your personal brand and those ideas can be incorporated while attending networking events.  However, there is one additional thing you need to create and practice.     

Think about when you go to an event.  You will not immediately meet someone and start trying to sell your product/personal brand.  You will listen to the individual to determine if you can assist them or their business and then present your well-prepared “pitch” (elevator speech) on how you can assist.  According to mindtools.com, an elevator speech “is a short, pre-prepared speech that explains what your organization does, clearly and succinctly”.  After presenting your pitch, you will probably not have a contract signed at a networking event, but hopefully you will have peaked the interest of the person you talked to and get the agreement for a follow up call or something similar.   
When creating your pitch/elevator speech, things to remember:

1.     The pitch needs to be short, concise and to the point.  Lee Clow said, “Often, the more you say the less you’re heard”.
2.      It is important to create a skeleton pitch about your personal brand to discuss with a potential client.  You then have the opportunity to incorporate some of the “needs” they stated which you learned while listening to them as your strengths of how you can assist them.   Theodore Roosevelt said, “Nobody cares how much you know, until they know how much you care”.  Incorporating their needs shows you listened and you are interested in assisting their business. 
3.     Leo Burnett make a great point when he said, Don’t tell me how good you make it; tell me how good it makes me when I use it”.  

CHALLENGE: Create your pitch/elevator speech to present when at networking events.  Additionally, practice it at a speaking club such a Toastmasters or with friends to find the strengths and the areas for improvements.


Resources
Please note that I am including all resources that I use for the personal branding series each week to assist the reader in the creation of the personal brand.